The bottle weighs in at 83g, compared to the average weight of 500g for a glass bottle.
The bottle is made of 94% recycled board with a recyclable plastic pouch inside. Laithwaites' new paper bottle entry on its online site ThePackHub First Paper Bottle Added to Wine Merchants’ Rangeīritish online wine merchant Laithwaites has announced that it has launched its first wine offering in a paper-based bottle. However, a slightly larger majority believe plastic packaging has good (45%) or excellent (33%) recyclability. Research by Nestlé in neighboring China shows that consumers believe that paper packaging has good (44%) or excellent (30%) recyclability. Nestlé says that it is focusing on three core areas: eliminating non-recyclable plastics, encouraging the use of plastics that allow better recycling rates, and eliminating or changing complex combinations of packaging materials. The new paper packs for KitKat Stick ice cream support Nestlé’s ambition to achieve 100% recyclable or reusable product packaging by 2025 and reduce the use of virgin plastic by one-third. It is designed to reduce plastic consumption and boost recyclability. The packaging is made of 100% pure pulp, which has been certified by the Forest Stewardship Council (FSC). Nestlé Hong Kong has announced that the packaging for its Kit Kat stick ice cream is moving from plastic to paper, which is a first for the Innovation Zone. Nestlé's Kit Kat ice cream paper packaging ThePackHub Paper Packaging Switch for Leading Ice Cream Brand
Learn more about ThePackHub's Innovation Zone here. Plastic replacement is still top of the agenda for many brands and retailers as they look to switch out of the material to solutions that may offer a better environmental footprint, or at least be better received by anti-plastic focused consumers. Packaging continues to see a lot of change of materials driven largely by sustainability objectives.